Ultimate Machining and Engineering, Inc.

Refreshed and Ready

While they focus on business-relevant work, small businesses’ websites often fall through the cracks. It’s important to remember that it’s still their best way of representing themselves online.

I worked with Ultimate Machining and Engineering, a small tooling company in Chicago’s western suburbs to update their website. In addition to a general stylistic modernization of the site, the new website was designed to complement Ultimate’s updated marketing strategies.

The design part of the work focused on two main strategies: Firstly, the pages needed to be responsive and informative, to look good on screens ranging from retina-resolution mobile phones to large monitors. Secondly, display the work and the pride that Ultimate’s employees take in their work in their best light.

A second modernization was performed on the backend. Because the new site needs to be easy to update, we use Perch as a super-simple backend CMS, replacing static HTML files. Additionally, we’ve attached monitoring tools such as Google Tag Manager to the site, allowing for easy oversight of this business’s growing online component.

Visit Ultimate Machining and Engineering, Inc.